Schedule
9:00-9: 45 a.m.
Findability: Helping Your Audience Find Your Website
Shelly Brown, Southwest Baptist University
Findability is the art of helping your audience find your website through search engine optimization, Web standards, microformats and social networks.
10:00-10:45 a.m.
Training and Documentation in the Context of a System Implementation
Brenda Driver, Missouri State University
Changes that happen during a switch to new online tools can be a
frightening prospect for a campus community, so Missouri State
University has implemented a "Connect the Dots" approach to training in
order to smooth the transition to Banner from existing tools. This
presentation will describe the training and support plan enacted at
Missouri State University, lessons learned as training progressed, and
the interactions between training, documentation, and other forms of
support that form the foundation for users to shift as smoothly as
possible to using to new system.
11:00-11:45 a.m.
Implementation of iTunesU
Brad Mitchell, Missouri State University
Missouri State University has implemented iTunes U as a key component in its expansion of new media content. Missouri State has general audio and video content aimed at a public audience as well as course content aimed at an internal audience of students. This session will explore Missouri State’s experiences with implementing iTunes U, with an emphasis on the strategic decisions made during the planning stages. The presentation will also cover some of the technical aspects of implementation, as well as content decisions and marketing.
11:45-1:15 p.m.
Lunch on your own.
We will make an announcement at the conference regarding carpooling to various nearby restaurants.
1:30-2:15 p.m.
Designing a New User-Centric College Public Website: Lessons Learned
George Sackett & Khouloud Hawasli, St. Louis Community College
St. Louis Community College deployed a new website that integrates all campus locations and provides a user-centric experience targeting many types of visitors and their individual needs. We identified user experiences, new content, navigation, website organization, image and branding, and the look and feel required to successfully provide a sense of uniqueness and connection. Learn about committees and personnel, goals, decisions, branding, best practices and the Web content management system and processes the college deployed. Learn about the things that we could have done better to make for a more successful transition.
2:30-3:15 p.m.
E-Cards: Using a Thoughtful Tool to Communicate with Current and Future Students Thomas Marrone & Lenell Hahn, Southeast Missouri State University
We've all gotten them: a silly image with some electronic music wishing us a happy birthday or reminding us to "hang in there." E-Cards are a quick and popular way to let a friend know that you're thinking of them...and they can be a powerful tool to let prospective students know the same thing.
In the past year, Southeast Missouri State University has developed institutional e-cards for the general public and targeted cards for its admissions counselors. These cards provide a visually attractive way for counselors to introduce themselves to prospective students and are a great way to "break the ice," as well as reinforce a positive brand image for the university.
We will demonstrate how e-cards can be created with inexpensive and easy-to-use software, and be created with simple photo images or complicated embedded Flash clips.
3:30-4:15 p.m.
Cross-Site Scripting: What is it, and how can you protect your site from becoming a victim?
Paul Gilzow University of Missouri
Cross-site scripting (also referred to as XSS) is currently the number one form of Web attack. From Google to the Clinton and Obama websites, it seems that no one is immune to attack. In this presentation, we’ll explore what cross-site scripting is and how an attack occurs, as well as demonstrate a live exploit. We’ll then discuss why cross-site scripting can be damaging for a website, and we’ll look at methods one can use to prevent a cross-site scripting attack.
